Quality:
EU in an continue effort to ensure that all European agricultural products are being produced with the highest quality and safety standards, has set up a full legislation frame that force all producers to implement the safest and most ecological production methods during all the production process from the farm to the consumers plate. The ultimate goal of all the legislation frame is to make sure that all producers in Europe implement common high quality and food safety standards, that makes all European agricultural products equally safe, quality and delicious.
Europe is a region with a very rich livestock tradition, with excellent soil and climatic conditions and with great know-how in the production of top quality cheeses. Two of the main reasons for the production of delicious cheese products in Europe is the high quality milk which in turn is used to make cheeses, and the implementation by European producers of the strictest food safety and quality criteria at all stages of production.
Cheese is an integral part of European cuisine, a product that is being loved by young and old people and used daily in many recipes. Cheese has been created since thousands of years base on the people need to keep dairy products for a long time and thus meet their nutritional needs.
Two regions with a long tradition in the production of fine cheeses are Cyprus and Bulgaria, with the traditional halloumi from Cyprus, a unique white cheese with layered texture, rich taste and main feature that does not melt at high temperatures, and the excellent white cheeses in brine and kaskaval cheese with rich taste and aroma from Bulgaria.
As part of the above, the European financed campaign CheesEU_TC promotes superior quality European cheeses in Brazil, Australia and the United States of America, aiming to increase consumer awareness consumption in these countries.
Image / Appreciation of European products:
The aim of the program is to enhance the positive image of European products, between target groups as defined, that have sufficient skills to receive and transmit the program messages.
The signature “Enjoy it’s from Europe” will be visible on all communication material produced as part of the communication basis of the action.
EU food and drink reflect our cultural diversity and rich lands. EU geographical indication schemes protect specific know how, authenticity and agro-environmental conditions.
Food safety:
Food safety is the ultimate priority for the European Union and this is the reason that EU legislations set up the strictest quality and food safety criteria to all European producers during all the stages of the production process, taking into account the various needs and conditions of each country market.
That legislation frame, with continue strict supervision and update and with the timeless efforts of scientists, is also in parallel ensure that the production process is eco-friendly, creating a sustainable and healthy ecosystem where all people, animals and environment has the safety and the welfare they deserve.
The aim of the above is to make sure that all consumers, and especially European consumers understand that all European agricultural products are more quality and safer than any other good is being import in EU, and this is the main reason to choose EU products.
